THE IMPORTANCE OF COLOR

Colors have strong communication characteristics. Using the right colors brings positive feelings to the viewer. With the green color we selected as ”house paint” we signal security, competence and even environmental thinking. Color, or black, should always be designed as shown here.

PRIMARY COLORS

ENTIROS GREEN
#A9C742
43 C | 0 M | 86 Y | 0 K
Pantone 375 C
ENTIROS BLACK
#000000
0 C | 0 M | 0 Y | 100 K
Pantone Black C
ENTIROS LIGHT GRAY 10%
#000000
0 C | 0 M | 0 Y | 10 K
Pantone Black C 10%

SECONDARY COLORS

To build a strong and consistent color identity, we have a set of complementary accent colors that support the Entiros Green. Each represent one of our key attributes. These should be used only sparingly,

PROFESSIONAL
#3D66D4
INNOVATIVE
#41DF9E
PASSIONATE
#FC9DCA
POSITIVE
#DFA741

HERE’S HOW WE USE THEM

Colors should be combined carefully to create the unique Entiros experience. Our main character is built on generous white space, as well as light gray, dark gray and green tones. In digital, the use of the secondary colors – blue, turquise, pink and yellow – are kept to a minimum and should only be used in special cases.

The Entiros Digital Black or dark gray should always be used on text.

When on dark background white text color should be used, the Entiros Green can be a complementary for highlighting or linking.