WHAT IS THE BG?

The Brand Guidelines (BG) combine the latest best practices with specific parameters and guidance to ensure we maintain Entiros unique brand image across all touchpoints.

All consumer-facing content must follow the BG. However, the levels of implementation and alignment required are based on communication needs and the content’s relationship with the brand.

BG is both an onboarding tool, and a day-to-day point of reference.

BRAND ELEMENTS

The core symbols of our brand must be treated with care and respect.

The brand colors are key design elements in the Entiros identity.

Typography is used to ensure brand recognitition in any digital experience.

Icons are used to strengthen messages and clarify calls to action.

Illustrations are used to explain complex things in an easy visual way.

We primarly use images to enhance the atmorsphere.